Psychology of InvestingOct 31, 2017

Key Points

Take this fascinating tour of the biases built into the human decision-making process, and learn how to apply your new insights to inform and guide your clients.

Course Summary

Over three chapters, explore competing schools of thought, the inner workings of some common biases, and three techniques investors can use to take charge of their decision-making process.

  1. Why Investors Act Irrationally
  2. Five Behaviors that Can Lead to Investment Mistakes
  3. Three Investment Techniques to Help Mitigate Behavioral Biases

Learning Objectives

This course is designed to teach you to be able to:

  • Differentiate between Traditional and Behavioral finance theories
  • Recognize some common behavioral biases and explain how they may impact investment decision-making
  • Discuss three techniques that may help you and your clients reframe their approach to investment decision-making


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